O papel dos aspectos emocionais na gestão da cultura innovadora
Resumo
Este trabalho está contextualizado numa pesquisa mais ampla (Camio, 2012) que se enfoca no estudo da cultura para a geração de inovação e incorpora a perspectiva emocional na análise. A pesquisa foi um estudo de caso de ordem qualitativa em profundidade de uma empresa de software do Polo de Software da Universidade Nacional do Centro da Província de Buenos Aires (UNICEN), Argentina. Apresentam-se as características gerais do caso em estudo, aplicam-se as linhas para a identificação de paradigmas culturais a partir das presunções constituintes e sua inter-relação; e se analisam os resultados da aplicação de um índice do nível receptividade da cultura dos aspectos emocionais relacionados com a criatividade e a inovação (INCEIC). Esta proposta aprofunda e enriquece o estudo da cultura organizacional porque a metodologia de operacionalização proposta contribui com um adequado diagnóstico da capacidade criativa dos indivíduos e do potencial para geração de inovação sustentada.
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