Importance of environmental corporative responsability in the area of Puente Aranda in Bogotá, D.C

Abstract

The care of environmental resources should be a personal concern matter since it affects the existence of all living beings. Nevertheless, people are carefree of this obligation and is not aware of how vital the environment is for his existence. Traditionally, the authorities have taken punitive but not preventive measures, under the policy of "polluter pays". However, it is proposed to establish preventive awareness, specially among entrepreneurs, as they and their industries are the ones who contribute to the improvement and sustainability of the natural environment, or on the contrary, generate irreversible damage to it, in large proportions. In Bogotá, Puente Aranda outstands for its concentration of factories and it is there where entrepreneurs should commit themselves with water sustainability in that area.