Dimensiones del riesgo percibido en el proceso decisorio de elección de un plan de salud privado: un estudio de caso

  • Luciene Eberle Universidade De Caxias Do Sul
  • Gabriel Sperandio Milan Universidade De Caxias Do Sul
  • Deonir De Toni Universidade De Caxias Do Sul
Palabras clave: Riesgo percibido, Proceso decisorio, Valor percibido, Plan de salud.

Resumen

Este estudio busca identificar las dimensiones del riesgo percibido que pueden ser decisivas en la elección de un plan de salud en el momento de la elección de compra. Se realizó un sondeo aplicado a 216 entrevistados por medio del análisis factorial, el conjunto de 28 atributos se agrupó en cuatro factores, que representaron un índice de explicación de 61,08%. Se concluye que la identificación de las dimensiones del riesgo percibido puede ayudar a las empresas de salud a dar prioridad a acciones, considerando la percepción de los clientes, en el sentido de disminuir la inseguridad y el sentimiento de pérdida en las operaciones de los servicios ofrecidos.

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Cómo citar
Eberle, L., Milan, G. S., & De Toni, D. (2013). Dimensiones del riesgo percibido en el proceso decisorio de elección de un plan de salud privado: un estudio de caso. Revista Facultad De Ciencias Económicas, 22(1), 49-61. https://doi.org/10.18359/rfce.639
Publicado
2013-12-31
Sección
Artículos