Ética ambiental corporativa e innovación verde
estudio de caso comparativo de empresas manufactureras en Colombia
Resumen
Los limites absolutos de crecimiento evidenciados en la actual crisis climática limitan a las compañías en los nuevos escenarios de competitividad. La racionalidad verde corporativa es más exhortada en las cuestiones estratégicas organizacionales. El objetivo de este artículo es realizar un análisis cualitativo que explique comparativamente las relaciones teórico-prácticas halladas sobre los conceptos de la ética ambiental corporativa (EAC) y la innovación verde (IV) en dos empresas manufactureras colombianas. Los resultados empíricos encontraron que ambas compañías conservan una amplia afinidad con las dimensiones teóricas de cada constructo. Sin embargo, existen diferencias entre aspectos de orden metodológico y cultural. En conclusión, la racionalidad verde al interior de las empresas ayuda a la generación de valor agregado, a la imagen corporativa y a lograr mayores niveles de competitividad.
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Datos de los fondos
Derechos de autor 2023 Revista Facultad de Ciencias Económicas
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