Caracterización de la formación de la estrategia En organizaciones del mercado FOREX

  • Paula Andrea López Universidad Central
  • Camilo Calderón Universidad Nacional
Palabras clave: Forex, mercado de monedas, estrategia, enfoques estratégicos.

Resumen

El presente artículo tiene como propósito determinar las características de los enfoques estratégicos adoptados por las organizaciones del mercado Forex en la formación de la estrategia, desde la tipología de 10 escuelas de la estrategia propuestas Mintzberg, Ahlstrand & Lampel (1998). Se adoptaron como dimensiones de estudio el enfoque estratégico adoptado y deseado, el proceso estratégico que se lleva a cabo, el contenido y el contexto en que se forma la estrategia. La población objeto de estudio estuvo conformada por los Traders de FX (FX abreviatura de Foreign Exchange) de cuarenta y dos países incluido Colombia. Dentro de los principales hallazgos se destaca la tendencia de las organizaciones por cambiar de un enfoque estratégico basado en las posiciones de mercado claramente pre-formuladas en las siguientes direcciones: primero, hacia un enfoque basado en la pre-formulación, pero con simplicidad de las variables a considerar; segundo, un cambio de estrategia direccionado al enfoque del aprendizaje sin la rigidez de la pre-formulación; y finalmente, un enfoque que propende por las alianzas con otros agentes por encima de lo económico.

Biografía del autor/a

Paula Andrea López, Universidad Central

Administradora de Empresas. Universidad Nacional de Colombia. Magíster en Administración. Universidad Nacional de Colombia. Docente Investigadora. Grupo de Investigación GIGO-UC. Universidad Central. Correo electrónico: plopezl@ucentral.edu.co

Camilo Calderón, Universidad Nacional

Administrador de empresas de la Universidad Nacional de Colombia. Magister en Administración de la Universidad Nacional de Colombia. Correo electrónico: k1000oo@yahoo.com

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Biografía del autor/a

Paula Andrea López, Universidad Central

Administradora de Empresas. Universidad Nacional de Colombia. Magíster en Administración. Universidad Nacional de Colombia. Docente Investigadora. Grupo de Investigación GIGO-UC. Universidad Central. Correo electrónico: plopezl@ucentral.edu.co

Camilo Calderón, Universidad Nacional

Administrador de empresas de la Universidad Nacional de Colombia. Magister en Administración de la Universidad Nacional de Colombia. Correo electrónico: k1000oo@yahoo.com

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Cómo citar
López, P. A., & Calderón, C. (2011). Caracterización de la formación de la estrategia En organizaciones del mercado FOREX. Revista Facultad De Ciencias Económicas, 20(1), 37-56. https://doi.org/10.18359/rfce.2184
Publicado
2011-12-31
Sección
Artículos