Cambio estratégico para entornos turbulentos
Resumen
En los últimos años, las empresas se han visto enfrentadas a un entorno turbulento, caracterizado principalmente por presentar incertidumbre, dinamismo y complejidad. La incertidumbre se hace evidente al momento de tomar decisiones; sin lograr tener certeza sobre lo que puede pasarle a la empresa; el dinamismo se logra observar por el cambio permanente en las necesidades de los clientes y surgimiento de nuevos productos, que origina incremento de la rivalidad por precio; y la complejidad puede identificarse en el surgimiento de nuevos actores con los que se debe interactuar para llevar a cabo una transacción. La academia de la administración ha buscado mecanismos para enfrentarse a la turbulencia. En el presente documento se presenta una revisión teórica del concepto de turbulencia, haciendo énfasis en la forma como debe enfrentarse el fenómeno mediante el cambio estratégicoDescargas
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