Cambio estratégico para entornos turbulentos

  • Hugo Alberto Rivera Rodríguez Universidad de rosario
Palabras clave: Entorno turbulento, cambio estratégico, incertidumbre, dinamismo, complejidad

Resumen

En los últimos años, las empresas se han visto enfrentadas a un entorno turbulento, caracterizado principalmente por presentar incertidumbre, dinamismo y complejidad. La incertidumbre se hace evidente al momento de tomar decisiones; sin lograr tener certeza sobre lo que puede pasarle a la empresa; el dinamismo se logra observar por el cambio permanente en las necesidades de los clientes y surgimiento de nuevos productos, que origina incremento de la rivalidad por precio; y la complejidad puede identificarse en el surgimiento de nuevos actores con los que se debe interactuar para llevar a cabo una transacción. La academia de la administración ha buscado mecanismos para enfrentarse a la turbulencia. En el presente documento se presenta una revisión teórica del concepto de turbulencia, haciendo énfasis en la forma como debe enfrentarse el fenómeno mediante el cambio estratégico

Biografía del autor/a

Hugo Alberto Rivera Rodríguez, Universidad de rosario
Profesor principal de la Universidad del Rosario. El documento se encuentra asociado a la línea de investigación en estrategia, perteneciente al Grupo de investigación en Perdurabilidad empresarial. Correo electrónico:hugo.rivera@urosario.edu.co

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Biografía del autor/a

Hugo Alberto Rivera Rodríguez, Universidad de rosario
Profesor principal de la Universidad del Rosario. El documento se encuentra asociado a la línea de investigación en estrategia, perteneciente al Grupo de investigación en Perdurabilidad empresarial. Correo electrónico:hugo.rivera@urosario.edu.co

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Cómo citar
Rivera Rodríguez, H. A. (2009). Cambio estratégico para entornos turbulentos. Revista Facultad De Ciencias Económicas, 18(1), 87-117. https://doi.org/10.18359/rfce.2283
Publicado
2009-12-31
Sección
Artículos