Modelo conceptual para el despliegue de publicidad ubicua soportado en un esquema de cooperación Smart TV- SmartPhone.
Resumen
La publicidad ha sido durante años una de las herramientas más valiosas del mercadeo a través de un enfoque principalmente masivo, generalizado y vertical entre clientes y anunciantes. No obstante, una nueva corriente conocida como publicidad ubicua marca una evolución en el concepto clásico hacia entornos más interactivos, personalizados y horizontales que busca mejorar la eficiencia y el impacto de la publicidad convencional. Gracias al apoyo de tecnologías emergentes que se sustentan en la evolución de los smartphones y los smart TV, el potencial de la publicidad ubicua es indudable, lo cual la ha convertido en un terreno fértil de investigación. El presente artículo presenta un modelo conceptual que condensa las áreas de investigación más relevantes relacionadas con el despliegue de publicidad en entornos de computación ubicua soportados en esquemas de cooperación smart TV – smartphone.
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Vicerrectoría de Investigaciones de la Universidad del Cauca, al Grupo de Ingeniería TelemáticaReferencias bibliográficas
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